Designer, editor, placemaker. Among the various definitions of an almost 30-year career, Luca Ballarini is first and foremost founder. Creator of the city brand and experiment in city imaging Torino Stratosferica, now the social enterprise Stratosferica, with which he curates the international festival Utopian Hours and several placemaking interventions (Precollinear Park, Corso Farini, Dorado) in Turin and other Italian cities.
Founder of Bellissimo, an award-winning communication design studio and talented team of multidisciplinary designers who have over 25 years of commitment in graphic design, branding, organizing events and campaigns for renowned companies and cultural institutions. Founder of Open House Torino, the large free public event that opens the city's architecture to 25,000 people every year. It all started in 1997, as creative director and publisher of Label, the first Italian style magazine which until 2007 brought the best of emerging Italian culture to the world. There are many opportunities to intercept the commitment of Ballarini — an architect by training, self-taught by vocation. At the core, there is always being a trend-setter and passionate creative entrepreneur, who loves to redefine his role as a designer in the contemporary world.