When no one wanted to believe in M4H, let alone live there, artist Joep van Lieshout saw the potential of this area. After moving in 1987 and starting AVL-ville in 2001, he decided to do something big here in 2008. Something that makes a difference and that benefits the city and actually everyone. Not a modest short-term initiative, but grand, compelling and forever. Now, a decade and years of intensive preparations later, the preconditions are there for the realization of Brutus.
Since 2018, AVL has been working with developer RED Company (Nanne de Ru) to realize this project. The time has now come to draw up a definitive plan in 2024 for the development of this globally unique project of homes, studios and a museum. The museum is secured for eternity through an innovative business case. The Museum will become a long-term public institution for the city of Rotterdam through a foundation.
The aim of the session is to introduce participants to the ideas behind Brutus and its innovative approach to creating a vibrant place that will remain affordable in the future for cultural institutions, artists and its residents. It will be an interactive session with ample opportunity for questions.
